HOW WE SAVE MORE FOR AUSSIESInternal use only TOGETHER WE WILL ALL MAKE THE iSELECT BRAND FAMOUS AGAIN. “ “Hi everyone, I’m ecstatic to share with you our refreshed brand and creative platform and our new advertising campaign. The launch of this new campaign in Melbourne brings us one step closer to achieving a famous brand, supported by strong digital assets. Over the last 12 months, we’ve invested in research to understand the role iSelect can play in helping Australians save time, effort and money, and what we need to do to make the iSelect brand even more iconic and famous than it was in its hey day. We all play a role in bringing to life our brand positioning and platform in everything we do every single day. We need to be laser focused on delivering an omni channel experience that consistently demonstrates the promise we make to our customers. I trust you’ll love the new brand advertising campaign as much as I do. It showcases our comparison expertise and the difference our people make. Together we will all make the iSelect brand famous again. Trevor Jeffords CEO iSelect Internal use onlyThis May we’re launching our exciting new brand creative campaign and communications strategy. It’s more than just a campaign. It’s going to fundamentally change the way we operate as a business. We are helping put the power back in the hands of our customers and using our expertise to help them take control of their purchasing decisions. Our creative platform brings to life our brand strategy and core messages: saving time, getting great deals, effortless switching, dependable expertise combined with over 20 years’ experience. ‘Save More’ embodies our enduring commitment to helping everyday Aussies; at every touchpoint along the customer journey. Internal use onlyFamily dinners. Playing soccer with the kids. A moment to relax at your hair appointment. We give more of this to Australians. By saving them something precious – time. Because when people need to purchase or switch the big things like their health cover, energy providers or car insurance, we take on the hard work to make it easier for them. Helping them feel confident and in control to compare and purchase or switch to a better deal for their needs. This means they can get on with the things they love in life, rather than spending time researching themselves. Let’s continue to use our knowledge, dedication and care to save every Australian more. MORE SAVE Internal use onlyInternal use onlyInternal use onlyMaking Australians’ lives easier by saving them time, money and effort Buy with control Choose the way you compare Experts that find products suitable for you Get a handle on your time and money Relatable people Dependable experts Challenger spirit COMPANY PURPOSE BRAND POSITIONING BRAND PILLARS BRAND PERSONALITY BRAND CODES Aa AaBbCc BRINGING TO LIFE OUR BRAND Internal use onlyiSelect saves Australians’ effort, money and endless time comparing their health insurance, car insurance and energy providers. We save them from getting overwhelmed and wasting their life doing something they don’t enjoy so they spend time doing the things they love. CREATIVE PLATFORM Save time Save money Expertise and experience Switch effortlessly Warm, inclusive, light-hearted, relatable, straightforward, honest TV, BVOD, cinema, outdoor, YouTube, Meta, website, eDM MESSAGING PILLARS BRAND TONE CHANNELS Internal use onlyNext >